There is no magic when it comes to ranking high in the search engines. If there
was, everyone would know it, everyone would use it and it would lose its value.
Ranking high in the search engine results takes a lot of research and hard work -
on a regular basis.
Over 95% of all people on the World Wide Web use only eight major search engines/directories.
(InfoSeek, Excite, AltaVista, Lycos, WebCrawler, Inktomi Powered engines [HotBot-Yahoo-Microsoft-Snap],
Northern Light and Yahoo.) Keep this in mind before you spend money for software and/or
services that submit your site to hundreds or even thousands of search engines.
You'll have the best overall success with the search engines by developing a
comprehensive title, meta description, and meta keyword tags.
META TAGS
Meta Tags are part of the HTML code that makes up a web page. Some search engines
search your page for Meta Tags and use the contents of the tags to index your
site. Most visitors to your site will never see your Meta Tags unless they view the source
code of your page.
META <description> Tag
This tag lets you specify a short summary about your site. The description
appears under the title of your web page when search results are returned.
META <keyword> Tag
This tag lets you specify words and/or phrases that are specific to your site
and that a search robot should give precedence to when catalouging the page.
When defining keywords, try to come up with words that someone trying to find
your site might use. Don't forget to use common misspellings in your keyword
list. It is also a very good idea to search for your competition using these
keywords and then review their pages for additional words that you may have
overlooked.
Descriptive Page Titles
Use a few keywords in the title for you page. Search engines also list search
results by page title and descriptive page titles draw people to your site.
