Store Name and Phrases

This part will allow you to identify and personalize your store. All of these fields are required.

Store Name — The name that you will advertise and you will want shoppers to recognize. This name will be displayed on the title bar of a browser when a user views your Web site. (The title bar is the bar at the top of the shopper's browser window.) It will also be displayed prominently throughout your store and will be picked up by search engines.
Category Browse Label — Appears above the category section on the sidebar and at the top of the "browse all categories" page. You might choose "Products" or "Fine Gifts" or some other word(s) that describes your products. You may use only 15 characters.
Shopping Cart Label — Appears above the list of items in your shopping cart and is used whenever words are used to refer to "the shopping cart." You might choose "shopping bag" or "wheelbarrow" if those words are prefered.

Site Meta-Tags

This part will help establish your Internet presence for search engines. These Meta-Tags are placed in the heading of every page on your store.

Site Keywords — Words and/or phrases that are specific to your store (i.e. store type, key products, main categories). You get 255 characters of text to enter keywords separated by commas or spaces that can be picked up and indexed by search engines. It is extremely important to choose words that are often used in searches but NOT to repeat words.
Site Description — The brief description of your site that is displayed when your Web site is listed for a user by a search engine. This is usually one full sentence. The "description" that you define here, along with the Web address and the above defined site name, will be displayed in search engine lists.

THE FOLLOWING ARE STRATEGIES AND HINTS FOR HOW TO COME UP WITH KEY WORDS

Put Yourself in the Customers' Shoes
The easiest way to do this is ask yourself, "What would someone trying to find me type in when they search?" Make a list of these. Try them out on the search engines — pretend to be someone looking for your product or service. If the results seem to be "on topic," then people are likely to look through several pages to find a listing that is just right for them. This kind of key phrase is one you may want to target, because even if you don't get on page one, you'll still get traffic. If, on the other hand, the results are mostly irrelevant (or full of strange listings), then people will rarely look at page 2, or even more than the first few listings.

Geographic Location
If your business is geographically restricted, then your keyphrases should reflect this. For example, if you are a real estate broker in Wilmington, North Carolina, then the key phrase "buying real estate" is a waste of time; instead, the more specific phrase "buying real estate in wilmington north carolina" is what you want to be thinking about.

Think about variations on the key phrases and write them down. A few examples are:

• real estate in wilmington north carolina
• real estate brokers in wilmington north carolina
• buying real estate in wilmington north carolina
• selling real estate in wilmington north carolina
• renting real estate in wilmington north carolina
• home buying in wilmington north carolina
• house buying in wilmington north carolina